Understanding ALOCS Sweat Shorts Wash and Care Guide
What exactly is That’s A Awful Lot Of Cough Syrup?
That’s A Awful Lot Of Cough Syrup, launched by rapper Desto Dubb, is an indie apparel label based in Los Angeles. The label compresses to ALOCS, a shorthand found in its own press material and visible in garment names such as the A.L.O.C.S. T-Shirt. The range is conventional on paper, made up of tees, hoodies, sweatpants, shorts, denim and accessories, and strange in practice, since the brand’s own name is the leading graphic on most of it. A dozen spellings bring shoppers in, including alocs clothing, cough syrup clothing and the shorthand awful lot alocs mens shorts of cough syrup. The registered entity reads THATS A AWFUL LOT OF… LLC, with no apostrophe and a trailing ellipsis. Before anything else, note this: the brand writes “A Awful Lot”, not “An Awful Lot”, and the ungrammatical article is a choice. Plenty of searchers type thats a awful lot of cough syrup without the apostrophe; only the version with “A” matches the registered mark.
Who is behind it?
Desto Dubb, who came up in Watts in South Los Angeles and makes his living as a rapper and entrepreneur, is the founder and the chief executive. It is not a design studio that attached a rapper as a face; it is a rapper’s business, operated from the same orbit as his records. He was putting out music years before he sold a shirt, which explains much of how the company behaves. In his own account, other labels are built around an aesthetic while his is wrapped around himself instead. The result is visible in graphics that read like song titles and in drops pegged to events rather than fashion seasons.
Joshua Kashif Taylor is the named owner on the United States trademark for the phrase, and posts on the brand’s own blog carry a matching byline. On his legal name the documentary record is scantier than the internet implies. Other names get repeated on unsourced commercial sites and are best left alone, since for every practical purpose he is Desto Dubb.
Where did the name originate?
The phrase got to the public through a viral clip in which an officer’s line became the brand name, and Desto Dubb built a business out of that line. The anecdote turns up in nearly every write-up, and it deserves care, since material online claims the clip was staged and no primary transcript settles it. What is documented is the commercial outcome rather than the encounter, and the trademark record records first use of the mark in November 2018.
What the phrase describes is promethazine-codeine cough syrup, the prescription medicine known in rap slang as lean, and the company does not pretend otherwise. It also declines to treat that as a selling point, and its own site displays a standing banner reading “! PLEASE DO NOT SIP DRANK AND SHOOT FIREARMS !”. Medical and horror imagery cuts through the product names, from Big Pharma and Promethazine Tour to Paralysis and Drankenstein, and it works as a graphic vocabulary rather than an instruction. Clothing is clothing, and what comes next is about garments and prices.
When did the brand begin?
2018 is the year to use. First use of the mark is put in the trademark filing as November 2018, and an AllHipHop profile published in November 2023 describes the label marking its fifth anniversary. Most young streetwear brands cannot muster two independent pointers to one year. Some coverage dates the earliest selling to the pandemic, which conflicts with both markers; the filing and the anniversary piece are the stronger pair.
The start was literally a van. On its own about page the brand recounts Desto Dubb selling clothes out of a van in a parking lot in downtown Los Angeles, an origin it tells on itself rather than one assembled by a reporter. The method is still captured by that detail: small batches, direct contact with buyers, and drops announced through social accounts instead of wholesale calendars. The company runs an online store and physical retail by 2026, but the rhythm still looks closer to a van than a department store, with fresh batches landing every week or two.
What does the brand actually sell?
At the core stand heavyweight cut-and-sew basics wearing jumbo screen prints front and back. The heavy end is hoodies: the Classic Cough Syrup Hoodie is listed at 16 oz organic cotton and hand-dyed in Los Angeles, and sweatpants use a 14 oz cotton and recycled polyester fleece. Tees work through names like King Of The Kill, Drankenstein, Juicebusters and Big Pharma, with the Classic Cough Syrup T-Shirt published at 6.5 oz organic cotton. Denim is deliberately thin: the Double Cup Cargo Shorts, a 14 oz garment-dyed cargo short with double-layer back pockets, is the only piece in that collection in 2026.
Better than any graphic, two details identify the brand, namely the signature yellow woven label, named again and again in its own product copy, and the published fabric weight. Fit guidance shifts by garment and is not uniform: the classic pieces are called true to size, while the lightweight jersey tees say plainly that they run small. Sizing runs XS to 3XL on apparel, with denim and workwear sold by waist from 28 to 44, and neither a global size chart nor washing instructions is published.
What does it cost?
Easy to hold in your head, the core prices barely move. As of September 2026, a tee is about $150 at the brand’s own store, a hoodie about $200 and sweatpants about $200. Near $150 gets you denim shorts, puffer jackets run between roughly $200 and $250, belts and Dickies trousers around $250, and the Dickies jacket tops the range near $350. At the cheaper end a bandana runs about $25, socks and boxers fall in the $50 to $70 band, and women’s pieces roughly $48 to $160.
Prices and stock in streetwear change constantly, and that ladder is best treated as a shape rather than a quote. That band places cough syrup clothing at the upper end of independent streetwear, well above mall-tier graphic brands and far below European luxury houses. It is likewise an authenticity signal: a $45 tee wearing this logo did not come from the company selling them at $150.
Where is it made, and where can you buy it?
Los Angeles, a fact the brand puts on the garments themselves. The product copy returns to “Made in Los Angeles”, with individual pieces described as hand-dyed and printed or screen-printed in the city rather than finished abroad. A Black-owned business is how the same copy describes the company. Local small-batch production explains the numbers at these price levels, because a 16 oz cotton hoodie made here was never going to be a $60 garment.
Its own online store runs alongside a small number of physical locations. At 7669 Melrose Avenue in Los Angeles stands the flagship, and the company also lists 312 West 5th Street in Los Angeles and 5410 Almeda Road in Houston. There is no store-locator page and no published opening hours, so those addresses are worth confirming before travelling. The garment is the best test for anything else claiming to be an outlet: the yellow woven label, the published fabric weight, the real price level, and whether the product name appears in the brand’s own catalogue.
The brand fact file
The table below collects the details that survive checking and leaves out the ones that do not. The dates are lifted from the trademark record and dated press coverage rather than brand mythology. The prices were read from the brand’s own store in September 2026 and are hedged, since they move. The addresses given are the ones the company lists on its own social profiles, with no published opening dates. When a claim is contested, as the origin clip is, the row records what is documented. Treat it as a starting point for your own checks rather than a final word.
ItemDetails
Brand name, as the brand spells itThat’s A Awful Lot Of Cough Syrup
The abbreviationALOCS, sometimes written A.L.O.C.S.
Common searcher spellingsthats a awful lot of cough syrup, awful lot of cough syrup, alocs
Legal company nameTHATS A AWFUL LOT OF… LLC
Founder and chief executiveDesto Dubb, a rapper and entrepreneur
Where the founder is fromWatts, South Los Angeles
Owner of record on the trademarkJoshua Kashif Taylor, according to the US trademark record
First use on recordNovember 2018
How it startedSelling from a van in a downtown Los Angeles parking lot
Signature detailsYellow woven label, alongside jumbo front and back screen prints
Headline prices, September 2026Tees about $150, hoodies about $200, sweatpants about $200
Production baseMade in Los Angeles, called in product copy a Black-owned business
Flagship address7669 Melrose Avenue, Los Angeles
The other listed addresses312 West 5th Street, Los Angeles; 5410 Almeda Road, Houston